Do you struggle writing marketing copy that sounds uniquely like you?
Writing conversational B2B copy isn’t easy. So how can you reflect your passion, personality, and expertise and those in your company—without the jargon?
Your prospects and customers have a problem.
And now they’ve found you and are reading your copy to see whether you understand them and can help them solve their problem.
That means the copy they read should sound conversational—not intimidating and hard to understand.
But writing effective, conversational marketing copy for B2B professional services isn’t easy
First, you need a deep understanding of how B2B professionals think.
Then, you need a proven process and structure to capture messages in a way that is accurate, compelling, and relevant.
Hi. My name is Thomas Clifford.
I’m a B2B content marketing writer who helps professional services firms attract, educate and nurture prospects until they become customers.
In short, I make products, services and ideas easy to understand. That way, audiences find them relevant and meaningful to their needs.
Before I became a marketing writer, I spent more than 25 years in the professional service industry as an award-winning documentary director/filmmaker and consultant.
I've interviewed more than 1,500 content experts—from CEOs to solopreneurs.
You’re working with someone who has learned in the trenches how to capture marketing messages from people who know the material. I make sure those ideas resonate with an audience.
Unlike writers who write copy from assembling notes, I write copy by interviewing content experts like you (or key company people).
Strategic outlines and sound copywriting principles create accurate, customer-focused messages.
That means your copy is on target and in your voice—without the jargon.
Perhaps I can help you too
When you need a writer who can turn your expertise into customer-focused marketing copy, let’s talk.
Write me a short note using the CONTACT tab.
After we discuss your project and decide that we’re a good fit, you’ll receive a prompt quote.
Thanks for stopping by and best wishes to you and all your content marketing projects.
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P.S. Yes, the free e-book is really packed with solid tips that can help you write better. It’s not filled with theory—just practical tips that you can start using immediately in your writing. Here’s what Chris Brogan says about the e-book:
"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas. It made me reconsider how I do what I do, so you might give it a look-see too!"
— Chris Brogan, President, Human Business Works