Are you unsure about how to create a compelling corporate video?
Let's face it. Most company videos are boring. Why? Because they don’t feature real people telling interesting stories. It’s like someone hit a button and yanked the “story” right out of the video!
Why is this a problem?
Producing a video is out of most people's normal day-to-day experience, even if you work in the marketing, PR or corporate communication areas.You may never have produced a company video. Or perhaps you create one every once in a while. So what happens? Your confidence level and awareness of what's possible isn't as strong as it could be.
Over the past 40 years, most corporate videos have been boring. Ever wonder why? Because they lacked a story. They simply don't have a "personal" voice.
Many corporate videos use too much professional narration. Why is that a problem? The "voice" of the company isn't captured as authentically as it could have been had the company featured the "voices" of their own employees and shareholders.
How does "Bringing Brands to Life!" help you?
As a reader, you will:- Learn how to put a "personal" voice into your organization's video story
- Understand why employees are your best storytellers
- Gain confidence and awareness about how to tell your company's story in an authentic way
- Start learning how to "breathe life" into your company video
- Feel more comfortable knowing how the video process works
- Learn my interviewing tips to make people feel comfortable in front of the camera
Why should you bother subscribing?
Reason 1. If you work in a non-profit or mid-to-large organizations and are frustrated with "the same old song and dance" in corporate videos, you'll raise your awareness about using documentary storytelling to produce your videos.Reason 2. You'll get inside tips and 'secrets from the director's chair.' You'll have a guide and together we'll explore the role corporate videos have in branding, marketing and capturing your company's message by putting "story" back into video.
Reason 3. When the time comes to create a video, you'll be the most knowledgable person in the company. This of course helps you make confident decisions and marks you out as an expert, of sorts.
Who else has subscribed?
Marketers, executives in public relations, social media gurus, filmmakers, corporate communications leaders, human resource executives, scriptwriters, advertising firms, media companies, video professionals and a whole lot more.
What should you do next?
1. Read the articles listed below. You'll get a grasp of what you will learn and what to expect in the future.
2. Subscribe. If you like what you see, you don’t want to miss any future updates, right? So go ahead and subscribe for free email updates or simply grab my Google/Feedburner feed or the website feed.
3. Drop me a note. Let me know how you like the articles. Did I miss a topic you want to know more about? Do you want to know more about something I've already written about? No problem. Let me know. I'll do my best to answer your questions.
Thank you for stopping by.
Your time and attention is at a premium these days. If you made it this far, I want to personally thank you for your investment. Feel free to share this site with someone who could benefit from it.
Want to know the "10 Tips to Create Your Remarkable Corporate Video?"
Click the slate to find out!
Want more? Kick-start your journey with a few articles you don’t want to miss!
7 Sure-Fire Steps for Creating Your Company’s Documentary
How to Work with a Producer to Get Groovy Video
One Email No Video Client Should Ever Write
5 Temptations of Every Corporate Video Client
My 22 Best On-Camera Interviewing Tips Ever
Testimonials
Unique ability to capture authentic and engaging stories
"In a world overflowing with data and information, Tom's filmmaking and storytelling mastery are revolutionizing the corporate video landscape. Organizations wishing to produce enlightening corporate films from a seasoned veteran would do well by embracing Tom's unique ability to capture authentic and engaging stories on film."Deepak Chopra, M.D., author, spiritual teacher, poet, prophet, Time Magazine's top 100 heroes and icons of the century
Powerful, emotional and personal stories
“…Tom listened, questioned, coached and mentored. He worked with me to co-create a unique and expanded vision for what this video could be--a series of powerful, emotional and personal stories that wrap around and support the educational content. The end product...four award winning videos! And one amazing journey. And on top of all this, he is a fun guy to work with."Paul Scribner, Former Program Manager, Epilepsy Foundation National Office
Amazing people skills
“Tom, or "Director Tom" as I like to call him, is a great person to work with. Not only is he a consummate professional at what he does, he also possesses amazing people skills that help him get great results out of all those he's working with.”John Koetsier, Director of Product Development at School Specialty
What makes Tom unique?
What makes me unique is that I've specialized in filming people from companies for 25 years. 99% of my films feature real people from companies telling real stories.What does this mean for you and your company? A story told by your own people has meaning and emotions in it. It helps personalize what your company's message or story is really communicating. And of course, that's what makes your film unique and memorable.
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