I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


Do you struggle writing marketing copy that sounds uniquely like you?

Writing conversational B2B copy isn’t easy. So how can you reflect your passion, personality, and expertise and those in your company—without the jargon?
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Your prospects and customers have a problem.

And now they’ve found you and are reading your copy to see whether you understand them and can help them solve their problem.

That means the copy they read should sound conversational—not intimidating and hard to understand.

But writing effective, conversational marketing copy for B2B professional services isn’t easy

First, you need a deep understanding of how B2B professionals think.

Then, you need a proven process and structure to capture messages in a way that is accurate, compelling, and relevant.

Hi. My name is Thomas Clifford.

I’m a B2B content marketing writer who helps professional services firms attract, educate and nurture prospects until they become customers.

In short, I make products, services and ideas easy to understand. That way, audiences find them relevant and meaningful to their needs.

Why me?

Before I became a marketing writer, I spent more than 25 years in the professional service industry as an award-winning documentary director/filmmaker and consultant.

I've interviewed more than 1,500 content experts—from CEOs to solopreneurs.

You’re working with someone who has learned in the trenches how to capture marketing messages from people who know the material. I make sure those ideas resonate with an audience.

Unlike writers who write copy from assembling notes, I write copy by interviewing content experts like you (or key company people).

Strategic outlines and sound copywriting principles create accurate, customer-focused messages.

That means your copy is on target and in your voice—without the jargon.

Perhaps I can help you too

When you need a writer who can turn your expertise into customer-focused marketing copy, let’s talk.

Write me a short note using the CONTACT tab.

After we discuss your project and decide that we’re a good fit, you’ll receive a prompt quote.

Thanks for stopping by and best wishes to you and all your content marketing projects.

Tom
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When you subscribe for future blog updates, you’ll receive a professionally produced, gorgeously designed, 28-page e-book that will help you write faster, better and easier.

Just enter your email address at the top right of the page or click the button below.

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P.S. Yes, the free e-book is really packed with solid tips that can help you write better. It’s not filled with theory—just practical tips that you can start using immediately in your writing. Here’s what Chris Brogan says about the e-book:

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas. It made me reconsider how I do what I do, so you might give it a look-see too!"
— Chris Brogan, President, Human Business Works