Friends...you may not realize it, but this is history in the making!

I am excited...jealous...thrilled...hopeful...ecstatic!  

Those who believe that a camera does not change the outcome will be re-thinking that theory for some time.  

Why?  Ford Motor Company is creating a min-documentary series about the future of Ford called, Bold Moves.

What's the big deal?  The big deal is this:

In the intro video, the first words out of an executive's mouth in one of their meetings is: "It has to be authentic.  It has to be real and be lived authentically on the web."

This is a story about Ford's ability to tell their story about "Change or Die" in an authentic manner...warts, dreams and all.  All documented in real-time.

These video are short.  The videos are authentic films documenting the complete make-over of Ford.  They capture the heart and soul of a company; it's process of innovating products.

We, the viewer, finally get an on-going glimpse of what a company goes through to tell its story...authentically and with consumer participation.

Indeed, we are in some exciting times in the filmmaking world!

Director Tom