Think..."World Bank."

Think..."Story."

Say it isn't so!  Yup...'tis indeed.  

I interviewed Master Storyteller Steve Denning  about the power of organizational storytelling.  Steve shared his experience on how using stories can change how companies share their knowledge.

From 1996 to 2000 Steve headed up Knowledge Management at the World Bank.  It was during this time that Steve discovered how stories can be an effective tool for leaders and organizational change.

He has written several books, my favorite being "The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative."  He has written several other books, definitely worth reading!

Here's a few highlights from Steve's interview:

1.  What is "story" from Steve's lens?

2.  What leadership and storytelling have in common.

3.  The pros and cons of corporate films.

4.  How Steve came to the power of storytelling at The World Bank (hint: it wasn't through Power Point!)

5.  ROI and storytelling. 

Steve's site is packed with goodies...check them out! 

Tom