Apples.  And more apples.

That's what I think about when filling out RFP's for a film.

So do other filmmakers. 

(photo)

RFP's take a lot of time out of a producer's schedule. 

Be as specific as possible when writing an RFP.  Set parameters.  Be specific.  Tell us everything we need to know. 

Having a mixed fruit salad wind up on your desk makes it hard for you to compare apples-to-apples.

It also makes it hard for us to propose our best ideas for you.

So, when creating an RFP for a filmmaker, remember this:

If I have to second-guess what you want, nobody wins.

If you're not sure what to propose, then ask us.  Pick up the phone and call us.

After all, we both just want an apple to be an apple.

Tom