I got to thinking...
When organizations decide to tell their story through film, they take a leap.
As a filmmaker, I, too, take that leap with them.
Together, we take a leap into the unknown...that "place" where questions unfold endlessly.
Questions like: Who will tell the story? How will it be told? Why is their story worth watching? Who cares? What's the payback? Will we make a difference?
Sometimes the answers come easily...sometimes not.
But I trust, and know, that the DNA for the corporate story is contained in every employee.
I trust the voices that carry the DNA will be captured authentically.
I also trust smart organizations will seek opportunities for that DNA to express itself...authentically and emotionally.
Authentic corporate films = the blueprint for the "e-motional" DNA of an organization.
---enjoy the ride :-)
"Director" Tom