What the Heck is "Counter-Intuitive Generational Marketing?"
Thursday, January 4, 2007 at 07:07AM
Thomas Clifford

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I know you don't know Ken Gronbach...but you really should.

Ken is an amazing person.  I'm lucky to be able to call him a great friend.

Call yourself lucky, too, after hearing his story. 

I really don’t care for numbers and hated math…but, I love a good story.

And if you don’t care for numbers either…you’re going to love this story! 

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Spiral Story is featuring "Zoomer" Ken Gronbach  Ken is a counter-intuitive person. 

That is…much of what Ken writes about is contrary to what common sense would suggest.

And his secret weapon is generational marketing...counter-intuitive style, to boot.

For instance:

If you want to know why American Honda Motorcycles lost 80% of market share in the late 1980’s…just ask Ken.  It's not what you think.

And if you think the “Graying of America” is real…just ask Ken.  It's not what you think--again.

Head on over to Spiral Story to discover how the world of demographics and numbers can actually change how you think about the world around you...you'll be glad you did.

---Tom 

Oh...one more thing.  Time for a selfish "plug" :-)

I co-created Spiral Story with Jatin DeSai, the CEO of DeSai Learning whose real passion in life is creating Living Organizations.  Thought you'd like to know.

Article originally appeared on B2B Copywriter | Hartford, CT (http://www.directortom.com/).
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