I know you don't know Ken Gronbach...but you really should.
Ken is an amazing person. I'm lucky to be able to call him a great friend.
Call yourself lucky, too, after hearing his story.
I really don’t care for numbers and hated math…but, I love a good story.
And if you don’t care for numbers either…you’re going to love this story!
Spiral Story is featuring "Zoomer" Ken Gronbach Ken is a counter-intuitive person.
That is…much of what Ken writes about is contrary to what common sense would suggest.
And his secret weapon is generational marketing...counter-intuitive style, to boot.
For instance:
If you want to know why American Honda Motorcycles lost 80% of market share in the late 1980’s…just ask Ken. It's not what you think.
And if you think the “Graying of America” is real…just ask Ken. It's not what you think--again.
Head on over to Spiral Story to discover how the world of demographics and numbers can actually change how you think about the world around you...you'll be glad you did.
---Tom
Oh...one more thing. Time for a selfish "plug" :-)
I co-created Spiral Story with Jatin DeSai, the CEO of DeSai Learning whose real passion in life is creating Living Organizations. Thought you'd like to know.