That's what Bob Walsh, author of Clear Blogging, was seeking when he asked me to write a guest post for his "MyMicro-ISV" blog. (Now 47 Hats.)
Bob posed this question: How do you inspire 70,000+ micro-internet software vendors to produce their own marketing corporate video like the "big guys?"
My answer? Use "The 5 Laws of a Remarkable Corporate Video."
The "5 Laws" serves as a creative "springboard" to help micro (1-2 person) companies use video creatively and uniquely...like an "escape route" from the "same old, same old" video techniques.
Bonus: The "5 Laws" work equally well for micro and macro companies.
Thanks for reaching out, Bob.
---Tom
P.S. Seth Godin is right...Bob is an excellent guide throughout "Clear Blogging" and you'll learn a lot!