It's something to think about.
"Real" corporate videos tell stories that are life-giving, genuine, heartfelt, authentic, engaging, emotional, thought-provoking, conversational...they are remarkable; believable.
Customers believe them. Employees believe them. You believe them.
"Perfect" corporate videos are just that: perfect. Without fault. Flawless. Too good to be true. Utopian.
Doesn't leave much room for a conversation, does it?
Perfect and flawless? Or real and remarkable? It's your choice.
---Tom