Marty Neumeier's new book, "Zag: The #1 Strategy of High-Performance Brands," is a simple, 17-step process to find your ZAG...that "thing" that makes you different. When everybody zigs...you ZAG!
Marty suggests that there are trends, or waves, that are powering high-performance brands. Combining several trends with your "focus" and "differentiation," provides an energy and charismatic youthfulness customers love. Think of like this: would you rather paddle a surfboard or ride the wave?
This got me thinking. There are several trends powering corporate videos these days. Marty identifies 36 trends in his book. Here are the trends I see powering corporate videos; now, and into the future.
1. Authenticity.
2. Design.
3. Health Care.
4. Personal Technology.
5. Openness.
6. Instant Communication.
7. On-Demand Technology.
8. Mobile Computing.
9. Personal Creativity.
10. Interactive Entertainment.
Surf's up!
--Tom