Sometimes we just don't see the easy way. Then we try too hard.
When it comes to being on-camera, the easy way works remarkably well.
Remember:
It's a lot easier to tell your story by being yourself than it is trying to tell your story by being what others want you to be.
Sounds ridiculously obvious, but needs reminding.
People like Sandra Fransen share the same thinking.
Don't loose sight of the easy way by over-crafting your corporate video story. Then it becomes difficult. To watch.
Next time...try taking it easy.
---Tom
