Listening to a customer's language can sometimes point to their world view.
Knowing a world view can tell you a lot about expectations.
For example, one world view says:
We need a video.
The other world view says:
We need our story told.
Things to think about:
Which one is more powerful? Energetic? Meaningful? Inspirational?
Which one would you want to watch?
Which one would you choose to say?
---Tom
