Check out Kathy Hansen's blog, A Storied Career.
Kathy "explores intersections and synthesis among various forms and uses of storytelling, including journaling, blogging, organizational storytelling, storytelling for identity construction, storytelling in social media, storytelling for organizational entry (job search), and career advancement."
"Story Log: Running List of Storytelling in Marketing and Pop Culture," is filled with great links on current trends in storytelling. Guaranteed to keep you busy for a while :-)
---Tom