Not sure why it's taken so long for companies to embrace employees in their branding efforts.
Employees as heroes create strong emotional connections with an audience for corporate brands.
That's why I prefer the immediacy of the documentary format.
Sure, professional talent have their place.
But, heck, think about it.
The dawn of personal branding is here to stay.
So why not capitalize on your employee's brand to strengthen your corporate brand story?
---Tom
