Can It Really Be This Simple?
Friday, May 30, 2008 at 05:01PM
Thomas Clifford in corporate video, enlightenment

Maybe we didn't understand the power of television.

Maybe we did understand television's power but ignored it.

Maybe we forgot about our emotions.

Maybe we forgot about storytelling.

Maybe we thought videos were produced to sell stuff.

Maybe we forgot there's more to life than our stuff.

Maybe corporate video storytelling is about "enlightening" one another.

Can it really be this simple?

---Tom

Article originally appeared on B2B Copywriter | Hartford, CT (http://www.directortom.com/).
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