"You have a recurring nightmare: the Corporate Video Express train is
in the station with your competitors on it, and you’re running along the
platform trying to jump on, watching it pull away from you."
Don't you just love that metaphor?
It comes from this special edition of "ContentWise" on using corporate videos effectively. ContentWise newsletters are published monthly from McMurry.
I'm delighted to tell you I am featured in this beautifully designed, interactive PDF newsletter.
And beautiful, it is!
This 16-page special edition is packed with cool tips to successfully integrate video into your corporate communications.
My chapter is titled, "Dance Lessons: How to Work with a Producer to Get Groovy Video." (Gotta love that title!) The segment covers how to pick a personable producer, budgeting and ensuring a client has the resources to pull of a video.
Here's a snapshot of what's inside:
- It's story time: Case study
- Video is not about you: It's about your customers
- Dance lessons: How to work with a producer to get groovy video (featuring, yours truly!)
- Video scripts for dumm--er, writers: The surprisingly simple basics of crafting a video script
- Employees at the helm
- DIY videos: Are you really ready to produce your own?
When I saw the "Video is not about you" title, I almost fell over! Regular readers know I've frequently written about the power of the video stories for organizations so I was thrilled to see others share this point of view, as well.
Feel like the "corporate video train" is leaving the station without you?
Well, get on board!
Whether you're an expert or newbie in the world of corporate videos, this practical newsletter will give you plenty to think about and share with your team. You'll walk away with tips and ideas you can easily integrate into your next video project.
I want to express my deepest thanks to the folks at McMurry for accurately capturing my voice and philosophy in the corporate video arena. Thanks, folks!
---Tom
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