Daniel Pink and the New Building Blocks for Engagement

Monday, September 7, 2009 at 07:37PM
Thomas Clifford in dan pink, engagement, motivation, rewards

Daniel Pink, author of the classic "A Whole New Mind," shares remarkable new insights on the surprising science of motivation in his latest TED presentation. (RSS readers click thru).

Pink's theory: "There is a mismatch between what science knows and what business does."

A master storyteller, Pink takes us on an 18-minute journey revealing:

• Carrot and stick rewards rarely work.
• "If/then" rewards often destroy creativity
• The secret to high performance is intrinsically driven- purpose matters

Employee engagement needs a new model and Pink points us to a new reality:

• Autonomy
• Mastery
• Purpose

Are you still using rewards to increase engagement?

It might be time to re-think the model.

---Tom

PS. Hat tip to Mark McGuinness for the video.

Article originally appeared on B2B Copywriter | Hartford, CT (http://www.directortom.com/).