Quite by accident (thanks to Twitter), I bumped into Nick Kellet, CMO and Product Strategist at HuStream.
Long story short: we had a marvelous phone conversation which inspired Nick to write an interesting riff on What’s conversation? Who’s listening? And why the voice in your head?
I also shared with Nick this idea I've been noodling on for a while called, "second story."
What is "second story?"
Well, the "first story" is the story in front of us; the obvious.
The "second story" is the story we begin telling ourselves after the first story. I think this is an area where engagement can really be developed.
HuStream is doing some cool things when it comes to viewer engagement, video and conversation.
If you have a minute, check out HuStream and Nick's article.
You'll be looking into a crystal ball.