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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


« Is Your Johari Window "Open" or "Closed?" | Main | Impact »
Saturday
Oct142006

Why Push the "Play" Button?

DateSaturday, October 14, 2006 at 12:52PM

(photo) 

268717432_bdbf4e32c9_m.jpg

"Why are you pushing the "play" button for your audience?

That one simple question will provide you and your filmmaker the 'e-Motional' DNA to make your film a success.

Of course, other questions will arise.   That's the point.

I was in a meeting this past week discussing a short film that was unique in it's approach, especially for a Fortune 500 company.  Our discussion created many ideas, many possibilities.  We were getting close to what the film should accomplish, so it was getting time to hit the bullseye. 

If you get stuck reaching your objective, remember the "3H Mantra:"  Head...Hands...Heart.

Head:  Do you want your viewer to think a certain way?  Are you changing or correcting a perception?

Hands:  What do you want your audience to do?  Call?  Write?  Share?  Log on? 

Heart:  How do you want your viewer to "feel" the moment the show ends?  Define the 'e-Motion' in one word.

The deeper you go...the better the film...the better your results.

Tom

Brand with 'e-Motion'  

 

AuthorThomas Clifford | Comment3 Comments |
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Reader Comments (3)

A dumb question. Does this not lead to manupulation of mind, of thoughts and of perceptions?
October 16, 2006 | Unregistered CommenterBalaji M
I think everything around us, in some form or another, is calling for our attention. A writer is taking us on a journey to shape new thoughts and ideas for us; an artist is doing the same with their medium. A film, I suspect, is no different.
October 16, 2006 | Registered CommenterThomas Clifford
Very True. I just hope this amazing medium is used for good purposes.
October 18, 2006 | Unregistered CommenterBalaji M

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