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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


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Thursday
Oct052006

Jethro Tull Teaches Personal Branding

DateThursday, October 5, 2006 at 09:15PM

ian.jpgIan Anderson, the lead singer and frontman for Jethro Tull, is the king of personal branding. 

While driving home after the show last night, I kept thinking of Ian as a brand; a brand with definite feelings that arise just thinking of his name.  Here's what Ian taught me last night: 

1.  Journey:  When the lights go down, the journey begins.  Ian takes you places you never expected to go.  

2.  Mystery:  There's a sense of uncertainty and intrigue during every minute of the show.

3.  Expectations:  You know what to expect--no surprises.

4.  Surprises:  Once your expectations are set, the surprises begin.

5.  Fun:   Play is "centerstage," so to speak.  Nothing too serious, folks.

If I were to incorporate Ian's brand within my practice, here's the questions I have to ask myself: 

Do I provide a "journey" for my clients?  Is there some mystery about the way I work and tell my story?  Are my clients expecting certain feelings when they are engaged with me?  Do we surprise our customers with something more than what they were expecting?  Am I fun to be around?

Maybe if I think like Ian Anderson every now and then, I'll surprise myself and my customers.

Now...if I can just figure out how to play that flute!

Tom :-) 

 ...film matters

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