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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


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Thursday
Apr192007

Ask This One Secret Question to Create Answers that "Pop!"

DateThursday, April 19, 2007 at 09:38PM

Want to know how to capture a memorable, one-of-a-kind, on-camera comment from the person you are interviewing?

You know...get the line that will stand out and "pop?"

Imagine going home frustrated that you didn't get THE answer you really needed to capture.

I learned this question 20 years ago, while studying with Master Film Director, Peter Werner. It has worked flawlessly ever since.

Here's the question:

stake.png

Most likely, you'll get this response: "What do you mean 'what's at stake?' For our customers? Our employees? Our stakeholders? Our vendors? Our suppliers?"

Boom! Exactly.

---Tom

P.S. You can ask "What's at stake?" to anyone, for any video, on any subject.

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