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"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

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Tuesday
Apr012008

Wanted: Your Ideas! Why Don't People Get It?

DateTuesday, April 1, 2008 at 07:20PM

Social_Bum_Rush.jpg

Well, I certainly have a few ideas why people don't "get it."

But I'm turning to you first for your ideas on why some people don't "get it."

Let me explain.

Drew McLellan and Gavin Heaton were the driving force for the first edition of The Age of Conversation which recently hit #36 in Amazon's business best sellers list.

This dynamic team is at it again.

The sequel to "The Age of Conversation" is titled "The Age of Conversation: Why Don't People Get It?" and is now beginning to take shape.

Hopefully, the 275 authors contributing to this sequel will shine a light on a subject many people are still grappling with: new social marketing.

The call for authors to contribute to the second edition of The Age of Conversation is now complete. As one of the authors for the first edition, I'm thrilled to be one of the selected authors for the sequel.

The sequel will be divided into three sections:

  • Marketing Manifesto
  • Why Don't People Get It?
  • My Marketing Tragedy (and what I learned)

This is where you come in!


My contribution will be under the Marketing Manifesto section.

The question to you is this:
what ideas, themes, issues, concepts would you like me to write about relating to marketing and corporate videos?

As a director who is always behind the scenes, I'm seeking your help for material which would benefit the reader from a client perspective. What is important for you to know about the world of corporate video and marketing?

I'd appreciate any thoughts you'd like to share by leaving your comments here.

Thanks!

---Tom

AuthorThomas Clifford | Comment4 Comments |
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Reader Comments (4)

congrats, tom, on being part of the new book!

here's something: realness. if it's not real, i don't want to engage. what does real mean to me? something that's not staged. something that has meaning to ALL the stakeholders - the people in the video, the people making the video, the people watching it. slickness is nice but needs to be #278 on the list of priorities.

here is an example that worked for me: http://vancouver-burnaby.cmha.bc.ca/files/vancouver-burnaby/Wang_Chinese_flv.html

context is also important. reminds me of the old question, "what do you wear to a job interview"? a suit and tie? wrong. you look at the organizational culture and then dress accordingly. if i, the viewer, find myself in an incongruent ideo environment, i feel uncomfortable and don't want to engage.

which, i guess, also speak to the slickness issue. slick is a good environment if you want to engage slick viewers.
April 1, 2008 | Unregistered Commenterisabella mori
Hi Isabella!

Thanks for your thoughts...appreciate the feedback :-)

Tom
April 1, 2008 | Registered CommenterThomas Clifford
I think this is the best example of a "corporate" video that I've come across on the web. What do you think Tom?

http://www.youtube.com/watch?v=DyWodU9tmmw&feature=related

Love your blog, keep it up!

-Greg
April 2, 2008 | Unregistered CommenterGreg Prosen
Thanks for your kind words, Greg :-)

The video is very similar to Errol Morris's style, even the music.

Feel free to share your thoughts on the manifesto I'm writing. Would like fresh ideas from the other side of the lens!

Tom
April 2, 2008 | Registered CommenterThomas Clifford

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