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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

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Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

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“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

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Michael Martine, Blog Alchemist, Remarkablogger.com 


« "Let's See That Again!" My New Column for Fast Company | Main | Are You Asking These 11 Stimulating Interview Questions to Capture Your Company’s 'Honest-to-Goodness' Video Story? »
Thursday
Jul032008

Buzz Bin and BlogTalkRadio Interviews Me

DateThursday, July 3, 2008 at 06:59AM

I'm pleased to share with you two fun and neat interviews I recently gave. I hope you'll find a gem or two you can use in your future projects...on screen, or off.

First Interview...

Corporate Films Bring Brands to Life!



Thomas%20Clifford's%20Interview%20with%20Wayne%20Hurlbert.png

I had a fabulous, live podcast interview with Wayne Hurlbert on his Blog Business Success radio show. You can catch more of Wayne on his blog, Blog Business World.

Wayne's cast of interviewees is quite remarkable and I am totally thrilled to be one of them! Take a moment to see who's there...you'll be amazed.

We covered a lot of ground in one hour. Here's just a sampling of what we covered...

  • Can employees be good storytellers?
  • Is there a middle ground for company films in-between YouTube and expense commercials?
  • Are messages from companies becoming more inspirational?
  • Is film and storytelling compatible with branding products and services?
  • What companies, industries, services are best suited for video?
  • How can a professional director make a difference in quality and messaging?
  • Most business people come across unnatural on-camera leaving poor impressions. How can this be overcome?
  • How can on-camera interviews be captured more naturally and effectively?
  • Can a corporate video present a brand in a way the consumer wants to see and hear it without coming across sounding like a "controlled" message?


Second Interview...

The Buzz Bin Interview with Geoff Livingston

Thomas%20Clifford's%20Interview%20on%20Buzz%20Bin%20.png

When I got an invitation for an interview from media strategist/PR guru Geoff Livingston over at Livingston Communications and The Buzz Bin, I didn't hesitate for a second!

I met Geoff at Blogger Social 2008 and we hit off quickly. (Of course, he had a video camera in hand...that might have had something to do with hitting it off...right, Geoff?)

Geoff's book, "Now is Gone," is an excellent introduction to the benefits of media for executives, entrepreneurs, etc.

Geoff's interview covered different subjects from Wayne, which is great. Here's what you can find...

  • Many people think creating compelling video is easy. How long did it take me to become confident in my directing skills?
  • What do I think of the flood of amateur videos; both corporate and personal?
  • What are some of my personal favorite projects?
  • What is the key to successful Internet video creation?
  • What are some of my favorite sites, besides YouTube?
  • Do I think network television is a dying media form?
  • What's next for me?

Thanks, Wayne and Geoff, for caring about my work and spreading the word! I hope it inspires and challenges your community to think differently about the role authentic video stories and mini-documentaries play within a company.

---Tom

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