Is This the Future of Video Storytelling for Organizations?

I don’t know how I missed this, but I did.

In February of 2007, The Washington Post launched “onBeing.”

The concept?

We need to get to know each other better and what better way to do that than by capturing everyday stories from everyday people.

The result? Short video stories that are:

• Compelling

• Inspiring

• Radically simple

“The unique videos present the musings, attitudes, passions and quirks of people in an up-close documentary style. Each person speaks to the camera against a stark white background. The uncomplicated presentation intensifies the viewing experience and focuses the spotlight on each person's story without distraction.” (Washington Post press release)

Beyond the simplicity it offers, there is something “soulful” about it. Perhaps it’s the fact that each one of us have stories that resonate with one another. Yes, the details in our stories are different but the truth in another’s story is also within us, too. After watching a few of these stories, I find myself remembering that we are all connected and inseparable.

“The initial four “on Being” segments are emblematic of how we can learn from each other by sharing experiences and thoughts.” (Washington Post press release)

Maybe this is why we’re seeing more organizations embrace this approach to connect to their viewers and readers.

Over to you-

• Can organizations use video narratives as a way to learn from one another?

• Are video narratives an effective way to genuinely engage employees and its customers?

• In a time of information saturation, should organizations integrate narratives into their communications efforts? If so, how?

• Can our individual stories be part of a larger brand’s story?

So what do you think?

---Tom

PS. I've successfully used this "Errol Morris" technique many times. It's an incredibly simple but effective way to engage your audience with your story or message.

Is This the Future of Video Storytelling for Organizations?

Comments

[David Gooldstein]

I think it is very cool for an individual but for a corporation, not sure that we all look the way that we want to represent our organizations. I suppose a diet and a shave and I'm ready.

[Angela Maiers]

Tom- thank you for sharing this! What a powerful reminder that the success of our work, our schools, our businesses boils down to nature and quality of the human interactions. This format gets right to the heart of it- remembering that everyone has a story to tell! This format encourages us to listen with both mind and heart!

[Susan Smith]

I've always believed that people do business with people, not organizations. Must easier for small business to do than larger corporations (more rules!).

[JP]

Hi there, I definitely think some organizations could benefit from a more personal narrative. And video cuts through so much confusion that can otherwise be created with written content. With a video message you can express sincerity, humility and professionalism quickly - it needn't be too long winded. That's the beauty of it. I'd also agree with the idea that a personal touch can become part of a larger brand, especially if delivered from key people in the business. But as mentioned, this can be tougher in larger businesses.
Cheers, JP