Thomas Clifford | B2B Content Marketing Copywriter (for Professional Services)

People talk like people. Does your business?

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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!"

Chris Brogan, President, Human Business Works

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script.

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute.

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know.

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book.

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).”

Michael Martine, Blog Alchemist, Remarkablogger.com

Entries in employee interviews (1)

Wednesday

Dec022009

19 Surprising Questions to Help You Energize Employee Conversations

Wednesday, December 2, 2009 at 08:08AM

“Wow” answers need “wow” questions.

If you’re hungry for new answers or different ideas from your team or employees, try changing the questions.

Here are a few questions to energize just about any conversation you might be a part of.

You can use these questions anywhere, anytime:
• Audio or video podcasts
• Flip camera interviews
• Documentary crew interviews
• Online social interactions
• Offline social interactions

Go ahead and give a few of these questions a shot. The answers might surprise you.

1. What myths about your work or our organization would you like to set straight?
2. Do you know the story of why we are in business in the first place?
3. How does what you do fit into the “big picture”?
4. What do our customers need to know about us that they probably don’t know?
5. What’s a great day for you?
6. What moment are you most proud of?
7. What’s the most challenging part of what you do?
8. If you became CEO, what three decisions would you make your first week?
9. What do you think our customers love about us?
10. Why do you think employees become distrustful?
11. How can we turn low-trust into high-trust?
12. How would you start creating a deeper sense of community for our company?
13. How do we help employees feel safe about learning new skills?
14. How can our organization help you communicate more effectively?
15. What can we do to help people understand that their work matters?
16. What can we do to help people feel more connected to their work?
17. Do you think sharing our values with others can make an overall difference?
18. What can we stop doing that isn’t working?
19. What can we simplify?