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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

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"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

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“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

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And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


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Sunday
Oct082006

Bold Moves: Ford Creates Authentic Documentary Series

DateSunday, October 8, 2006 at 11:30AM

Friends...you may not realize it, but this is history in the making!

I am excited...jealous...thrilled...hopeful...ecstatic!  

Those who believe that a camera does not change the outcome will be re-thinking that theory for some time.  hdrBoldMovesMain.gif

Why?  Ford Motor Company is creating a min-documentary series about the future of Ford called, Bold Moves.

What's the big deal?  The big deal is this:

In the intro video, the first words out of an executive's mouth in one of their meetings is: "It has to be authentic.  It has to be real and be lived authentically on the web."

This is a story about Ford's ability to tell their story about "Change or Die" in an authentic manner...warts, dreams and all.  All documented in real-time.

These video are short.  The videos are authentic films documenting the complete make-over of Ford.  They capture the heart and soul of a company; it's process of innovating products.

We, the viewer, finally get an on-going glimpse of what a company goes through to tell its story...authentically and with consumer participation.

Indeed, we are in some exciting times in the filmmaking world!

Director Tom

   

AuthorThomas Clifford | Comment2 Comments |
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Reader Comments (2)

Wonderful post. Really amazed to know that a company acknowledging that there are problems in what they are doing now, acknowledging that their competitors are good and offer better stuff that themselves and soul searching within itself and the whole wider community to think and understand what needs to be done so that they can progress. Loved it. Thank you very much for pointing this out.

This documentary series will also ensure that Ford remains committed and accountable for its deeds to get itself up and running. Really great.
October 14, 2006 | Unregistered CommenterBalaji M
Thanks, Balaji, for your comment.

The Ford documentary series opens the doors for many companies and filmmakers to walk down this path. Ford has given us the 'permission' to do so.

As a filmmaker, I am thankful and grateful.
October 14, 2006 | Registered CommenterThomas Clifford

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