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"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

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Saturday
Dec232006

My Interview with Master Storyteller Steve Denning

DateSaturday, December 23, 2006 at 09:30AM

WatchAVideoOnThisSite.jpg 

Think..."World Bank."

Think..."Story."

Say it isn't so!  Yup...'tis indeed.  

I interviewed Master Storyteller Steve Denning  about the power of organizational storytelling.  Steve shared his experience on how using stories can change how companies share their knowledge.

From 1996 to 2000 Steve headed up Knowledge Management at the World Bank.  It was during this time that Steve discovered how stories can be an effective tool for leaders and organizational change.

He has written several books, my favorite being "The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative."  He has written several other books, definitely worth reading!

Here's a few highlights from Steve's interview:

1.  What is "story" from Steve's lens?

2.  What leadership and storytelling have in common.

3.  The pros and cons of corporate films.

4.  How Steve came to the power of storytelling at The World Bank (hint: it wasn't through Power Point!)

5.  ROI and storytelling. 

Steve's site is packed with goodies...check them out! 

Tom 

AuthorThomas Clifford | Comment2 Comments |
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Reader Comments (2)

Thanks for sharing that interview Tom.

One thought that came to mind when reading it was that good storytelling engages our emotions, and once our emotions are engaged we learn and remember better.

If all the important things we need to know and remember about a company were presented in story-form we'd have a far easier (and more enjoyable) time, while becoming more effective too.
December 24, 2006 | Unregistered CommenterDave Duarte
Dave...so true!

That's why I enjoy what I do as a filmmaker so much.

Companies get slammed all the time--and rightly so. But I've met incredible souls inside the brick and mortar and great stories, individual and corporate, are contained in each of us.

Thanks for sharing :)

Tom
December 24, 2006 | Registered CommenterThomas Clifford

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