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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

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Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

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Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


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Thursday
Sep212006

Is Your Corporate Story an "e-Motion"?

DateThursday, September 21, 2006 at 07:15AM

photo

 181454576_f61f38bf23_m.jpg

I got to thinking...

When organizations decide to tell their story through film, they take a leap. 

As a filmmaker, I, too, take that leap with them.

Together, we take a leap into the unknown...that "place" where questions unfold endlessly.

Questions like:  Who will tell the story?  How will it be told?   Why is their story worth watching?  Who cares?  What's the payback?  Will we make a difference?  

Sometimes the answers come easily...sometimes not.  

But I trust, and know, that the DNA for the corporate story is contained in every employee. 

I trust the voices that carry the DNA will be captured authentically.

I also trust smart organizations will seek opportunities for that DNA to express itself...authentically and emotionally.

Authentic corporate films = the blueprint for the "e-motional" DNA of an organization.

---enjoy the ride  :-)

"Director" Tom 

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