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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

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Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


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Thursday
Jan042007

What the Heck is "Counter-Intuitive Generational Marketing?"

DateThursday, January 4, 2007 at 07:07AM

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I know you don't know Ken Gronbach...but you really should.

Ken is an amazing person.  I'm lucky to be able to call him a great friend.

Call yourself lucky, too, after hearing his story. 

I really don’t care for numbers and hated math…but, I love a good story.

And if you don’t care for numbers either…you’re going to love this story! 

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Spiral Story is featuring "Zoomer" Ken Gronbach  Ken is a counter-intuitive person. 

That is…much of what Ken writes about is contrary to what common sense would suggest.

And his secret weapon is generational marketing...counter-intuitive style, to boot.

For instance:

If you want to know why American Honda Motorcycles lost 80% of market share in the late 1980’s…just ask Ken.  It's not what you think.

And if you think the “Graying of America” is real…just ask Ken.  It's not what you think--again.

Head on over to Spiral Story to discover how the world of demographics and numbers can actually change how you think about the world around you...you'll be glad you did.

---Tom 

Oh...one more thing.  Time for a selfish "plug" :-)

I co-created Spiral Story with Jatin DeSai, the CEO of DeSai Learning whose real passion in life is creating Living Organizations.  Thought you'd like to know.

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