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"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

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Michael Martine, Blog Alchemist, Remarkablogger.com 


« 3 Reasons Why I'm Going to SOBCon07 | Main | 5 Laws of a "Remarkable" Corporate Video »
Saturday
Apr142007

Is Your Corporate Video "Perfect" or "Real?"

DateSaturday, April 14, 2007 at 09:19PM

Trail.001.jpg

It's something to think about.

"Real" corporate videos tell stories that are life-giving, genuine, heartfelt, authentic, engaging, emotional, thought-provoking, conversational...they are remarkable; believable.

Customers believe them. Employees believe them. You believe them.

"Perfect" corporate videos are just that: perfect. Without fault. Flawless. Too good to be true. Utopian.

Doesn't leave much room for a conversation, does it?

Perfect and flawless? Or real and remarkable? It's your choice.

---Tom

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