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« Let the Conversations Begin! | Main | Simplify Complex Ideas Using Springboard Stories: Pt. 2 »
Tuesday
Jul102007

Where's the Humanity in Corporate Video?

DateTuesday, July 10, 2007 at 05:50PM

iStock_000002855007Small.jpg

Sometimes we just don't see the easy way. Then we try too hard.

When it comes to being on-camera, the easy way works remarkably well.

Remember:

It's a lot easier to tell your story by being yourself than it is trying to tell your story by being what others want you to be.

Sounds ridiculously obvious, but needs reminding.

People like Sandra Fransen share the same thinking.

Don't loose sight of the easy way by over-crafting your corporate video story. Then it becomes difficult. To watch.

Next time...try taking it easy.

---Tom

AuthorThomas Clifford | Comment3 Comments |
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Reader Comments (3)

I just did a shoot for Southern California Edison - I was on-camera reading 3 pages of technical information and just being relaxed! *s*

You're right . . . corporate videos try to hard to impress - even non-profit ones where they try to be "professional." I dislike that buzz word because it stiffens up everyone.

It'd be great if you could post two different types of corporate videos . . . a scene where the person on camera isn't herself and another where the person is.
July 11, 2007 | Unregistered CommenterDon S
Great idea, Don, and will try to do that. Depends on clients, etc. Stay tuned...

Tom
July 11, 2007 | Registered CommenterThomas Clifford
It is just so simple but most people forget when they are actually in front of camera.great tip!
July 12, 2007 | Unregistered CommenterZinmar

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