I'm Tom and welcome to my site.

Where Do I Start?
GET YOUR FREE 28-PAGE EBOOK NOW
Want to learn how I went from writing nearly nothing to writing thousands of words a month?

($37 value). Read more here.

Enter your email address here for free updates and your free eBook. (Guaranteed 100% privacy.)


Preview | Powered by FeedBlitz
E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


« Corporate Video Producing Frenzy! | Main | The Single Biggest Mistake Clients Make »
Wednesday
Sep122007

Uh-Oh! It's the CEO!

DateWednesday, September 12, 2007 at 08:28AM

Nervous%20about%20CEO.jpg

Funny how a title effects people.

For example, C-E-O. It's just three letters.

But when the CEO arrives on a film set, the energy quickly shifts from warm and friendly to "Uh-Oh!"

Everybody scrambles. Fear strikes the heart. People are uneasy. Unsure of themselves. Unsure of what to say. Unsure of how to tell the CEO they need another take. And another. And another.

C-E-O. Three powerful letters, right?

Think again.

The camera doesn't care who's in front of the lens.

The camera can't differentiate between people and titles. Which, in a funny way, is truly liberating--for the CEO and the marketing team. Expectations can be re-set. New opportunities can be created.

The camera creates a level playing field for anybody that stands in front of it. Everybody gets the same treatment.

Forget the titles. Drop the fear. Take a breath and relax.

What does the camera care about? Emotion. That's it.

So the next time your CEO is going to be on-camera, remember what C-E-O really means...

"Chief Emotion Officer."

---Tom

AuthorThomas Clifford | Comment2 Comments |
Print ArticlePrint Article in ,

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (2)

Great post, Tom. I wish the rest of the corporate existence were as "leveling" as the camera is. When I rebranded my company, I made sure to do away with the CEO title and opted for "Chief Accomplishment Officer" - I figured that the proof had better be there each and every time I open my mouth, send an email, or post a blog. I'd better be accomplishing something worthwhile.
September 16, 2007 | Unregistered CommenterTimothy Johnson
Thanks, Timothy!

I love your title, "Chief Accomplishment Officer!"

Yes, the camera doesn't care about titles...that's the great part. It just needs to be realized by the CEO.

Tom
September 17, 2007 | Registered CommenterThomas Clifford

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.
Alert
Comment Moderation Enabled
Hi, it's Tom here. Your comment will not appear until it has been cleared by me. So... 1. Keep it nice. 2. Keep it clean. 3. Keep it on topic. And thanks a lot for stopping by!

Notify me of follow-up comments via email.