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« Fast Company: Using Your Ears to See Your Corporate Video | Main | Bringing Brands to Life! Turns 2 Today »
Monday
Sep012008

How to Work with a Producer to Get Groovy Video

DateMonday, September 1, 2008 at 07:52PM

"You have a recurring nightmare: the Corporate Video Express train is
in the station with your competitors on it, and you’re running along the
platform trying to jump on, watching it pull away from you."

Don't you just love that metaphor?

It comes from this special edition of "ContentWise" on using corporate videos effectively. ContentWise newsletters are published monthly from McMurry.

I'm delighted to tell you I am featured in this beautifully designed, interactive PDF newsletter.

And beautiful, it is!

This 16-page special edition is packed with cool tips to successfully integrate video into your corporate communications.

My chapter is titled, "Dance Lessons: How to Work with a Producer to Get Groovy Video." (Gotta love that title!) The segment covers how to pick a personable producer, budgeting and ensuring a client has the resources to pull of a video.

Here's a snapshot of what's inside:

  • It's story time: Case study
  • Video is not about you: It's about your customers
  • Dance lessons: How to work with a producer to get groovy video (featuring, yours truly!)
  • Video scripts for dumm--er, writers: The surprisingly simple basics of crafting a video script
  • Employees at the helm
  • DIY videos: Are you really ready to produce your own?

When I saw the "Video is not about you" title, I almost fell over! Regular readers know I've frequently written about the power of the video stories for organizations so I was thrilled to see others share this point of view, as well.

Feel like the "corporate video train" is leaving the station without you?

Well, get on board!

Whether you're an expert or newbie in the world of corporate videos, this practical newsletter will give you plenty to think about and share with your team. You'll walk away with tips and ideas you can easily integrate into your next video project.

I want to express my deepest thanks to the folks at McMurry for accurately capturing my voice and philosophy in the corporate video arena. Thanks, folks!

---Tom

P.S. Like this post? See the "Share Article" button below? Go ahead and hit it. Oh, yeah, and share it!

AuthorThomas Clifford | Comment9 Comments |
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Reader Comments (9)

Downloaded it and will read tomorrow (remember the feeble...). Very curious to see if anyone mentions the music... And yeah: I love your title!
September 1, 2008 | Unregistered CommenterRayD
Hi Ray!

Thanks for stopping by; hope you enjoy it.

It's really geared for organizations new to integrating video into their communications process. It's a great guide for the newbie and a great re-fresher for those already steeped in video production.

Be well, story on...

Tom
September 1, 2008 | Registered CommenterThomas Clifford
And don't forget the deaf and hard of hearing video viewers! Install an option to turn on/off captions or produce an open captioned version as well. :)
September 2, 2008 | Unregistered CommenterKaren Putz / DeafMom
Great reminder, Karen...thanks for sharing!

Tom
September 2, 2008 | Registered CommenterThomas Clifford
Tom,

Just wanted to share with your readers how great you were to work with and how valuable your input was. David Murray (the writer) and I loved chatting with you. You're generous with your knowledge and expertise, which is a rare and wonderful thing.

I appreciate Ray's and Karen's comments about the audio. We're so visually oriented in producing publications that we tend to overlook that aspect. We'll take that advice to heart and be sure to focus on it in a future issue.

All the best,

Wendalyn Nichols
Editor of ContentWise
September 2, 2008 | Unregistered CommenterWendalyn Nichols
Hi Wendy!

Thanks so much for dropping by and adding your thoughts!

The PDF is beautiful; a big round of applause to you and your team for putting so much thought into the design and content. You set the standard. :-)

Take care and best wishes on the newsletter. I hope it sparks interest and action for all the readers!

Tom
September 2, 2008 | Registered CommenterThomas Clifford
Hey Tom...Waaaayyy cool work my friend!

I just knew when Wendy reached out to her fellow McMurrian's that she was seeking a resource with intimate knowledge about corporate video's that you were just the guy she needed to talk to.

So happy to see this article completed and yes, the McMurry team does a great job with this PDF newsletter don't they? It looks and reads gorgeous. Thanks for stepping in and playing with us.

Stay passionate,
Kammie K.
September 2, 2008 | Unregistered CommenterKammie K.
Hi Kammie!

Thanks for making it all happen! You folks really rock with those newsletters! It's gorgeous, no doubt. I hope it provides helpful to all your readers and those seeking more information about the video process.

Keep in touch and be well!

Tom
September 2, 2008 | Registered CommenterThomas Clifford
Excellent stuff Tom. It looks great and I love the analogies - dancing and building - both very relevant to coaching as well.
September 4, 2008 | Unregistered CommenterMark McGuinness

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