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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

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"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

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“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

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“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

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Michael Martine, Blog Alchemist, Remarkablogger.com 


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Thursday
Apr282011

How to Maximize (Leftover) Interview Content

DateThursday, April 28, 2011 at 10:02AM

You interviewed someone.
You pulled the quotes you needed for the project.
You dumped the rest of the interview.
90% of that interview is now sitting on the floor.

Ugh.

Doesn't that just bug the daylights out of you?

Wasting all that material used to drive me nuts. Then I figured out how to maximize the remaining content from an interview. After all, there’s a pretty good chance that the interview leftovers would make for great content somewhere in the marketing mix.

Well, there’s good news

You can easily turn that one interview (and its leftovers) into five different marketing products. To find out how, head on over to Content Marketing Institute.

Check out my latest article, “How to Create 5 Marketing Products from 1 Interview.”

Feel free to dive into the conversation and post your thoughts, comments or ideas.

P.S. If you're new to this site, be sure to pick up your free 25-page e-book just by subscribing for future updates.

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