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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


Entries by Thomas Clifford (309)

Saturday
Mar292008

Age of Conversation Gives Amazon the Bum's Rush!

DateSaturday, March 29, 2008 at 11:29AM

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A "bum's rush?"

Yup.

Chris Wilson and Drew McLellan dreamed it up.

It's the first time I've heard of it, too! But heck, this is too good to pass up!

Today is the day "The Age of Conversation" authors are encouraging people to buy "The Age of Conversation" book featuring 100+ bloggers (yes, with yours truly featured!)

Why now?

Because we want to drive up sales on Amazon.com and use the proceeds of the book to help Variety, the children's charity.

If you haven't purchased "The Age of Conversation" yet, now is a great time.

Not only will you get some "smarts" about current marketing philosophies from over 100 thought-leaders, you'll help change the world.

Hmmm.. Not too shabby.

Buy a book. Get smart. Change the world.

Heck, this bum's rush thing actually feels good!

---Tom

P.S. "The Age of Conversation '08" is around the corner!

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Sunday
Mar232008

Thomas Clifford Interviewed on TalkShoe

DateSunday, March 23, 2008 at 04:07PM

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Scott Andrews, CEO of ARRiiVE Business Solutions, invited me to participate in a one-hour interview on TalkShoe.

Scott is the host for ARRiiVE: Innovations in Business Weekly Radio Talk Show! Each week, Scott packs his show with some amazing guests sharing a variety of different business strategies. It's great to be a part of his roster...thanks, Scott!

You can get log in details here.

Date: Wednesday, March 26
Time: 5:00 P.M. EST

I'm not sure what Scott has in mind for the interview but I hope to be covering a wide range of topics including:

  • secrets to create a successful on-camera interview
  • common myths surrounding corporate videos
  • tips for companies to successfully partner with a filmmaker
  • how I got into filmmaking when I never watched TV as a kid
  • the importance of language and the role it plays in video storytelling

If you can't make the call, you can download it later. Tune in if you have some time :-)

---Tom

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Saturday
Mar152008

Guessing Games Stink. Right?

DateSaturday, March 15, 2008 at 03:15PM

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Do you intentionally allow customers to guess about your brand story?

At this point, you're probably shaking your head and thinking, "Of course not! No way!"

Playing guessing games while developing your video brand story with your producer is no different.

For example...

When talking budgets, there's a difference between saying:

  • "I don't know what our budget is" because you truly don't know.
And...

  • "I don't know what our budget is" when you truly do know.

It's tempting to say "I don't know what our budget is" when you do know.

Saying this is one of the five temptations every corporate video client should avoid.

Doing this puts your relationship with your producer right back into the "guessing game" business.

Certainly, your brand story isn't a guessing game. Or is it?

---Tom

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Sunday
Mar092008

Are Your Employees Your Story Stewards?

DateSunday, March 9, 2008 at 12:14PM

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Not sure why it's taken so long for companies to embrace employees in their branding efforts.

Employees as heroes create strong emotional connections with an audience for corporate brands.

That's why I prefer the immediacy of the documentary format.

Sure, professional talent have their place.

But, heck, think about it.

The dawn of personal branding is here to stay.

So why not capitalize on your employee's brand to strengthen your corporate brand story?

---Tom

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Sunday
Mar022008

Corporate Filmmaker's Blogging Story on National Networker

DateSunday, March 2, 2008 at 06:05PM

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Sometimes we forget the power of our own stories.

My long time friend Bill Doerr over at Sell More Marketing recently reminded me of this fact.

Bill contributes monthly articles to The National Networker, the nation's number one source for networking tips and strategies.

In 1995, I told Bill a "once-in-a-life-time-story" that occurred after the screening of the 50th Anniversary atomic mission film I co-produced for The Smithsonian's National Air and Space Museum.

Now, 13 years later, Bill wanted to hear another story; my "blogging story." I was intrigued so we got together over some strong coffee and Bill captured my two year web journey in two hours.

How does Bill's article kick off? With the story I told him in 1995, of course.

Thanks, Bill, for reminding us of the power of our stories. Sometimes it's just one story that someone will remember you by. The question is...which story will they remember?

I hope your article inspires lots of readers to join the conversation!

---Tom

P.S. It's a small world. Bill mentions my friend, Jason Alba, of JibberJobber fame. Jason also is a contributing writer to The National Networker. One year ago, Jason recognized this site with the JibberJobber "You Get it Award" personal branding award.

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