I'm Tom and welcome to my site.
($37 value). Read more here.
Sunday, October 1, 2006 at 08:10PM Where do you go to stay on top of your game? Here's where I go...
1. Seth Godin
2. Guy Kawasaki
4. Tom Asacker
And here's two freebies:
"Director" Tom
Remember...the story is in the "e-Motional DNA"
Friday, September 29, 2006 at 10:14AM As a corporate-image filmmaker, I am a pretty lucky person.
I've traveled the country, filmed in almost every state and most importantly...transformed, inspired and moved people to action along the way.
I get to craft and shape an organization's image and story on film.
Read that again...closely.
Two of the most powerful tools available today, story + film, ignite together to create a "third dimension" for an organization's message. Take a look at what I mean...it's Powerful stuff!
(photo: Light Traveler)
When I started directing 23 years ago, I remember creating "reality television" videos for The Travelers Insurance. We featured "real people with real stories" frequently. We called it "cinema verite" or "cinema of truth." It's an accurate phrase becasue the "truth" or our "story" is contained in each of us...it's undeniably yours.
It has also been tremendously rewarding to work closely with CEO's, Senior Management, HR Executives and Departmnent Executives of many organizations to tell their story on film.
When I say "story," I mean "authentic story."
I'm not taking about some canned script that has been approved by everyone in the marketing department. Nope. I'm talking...the real deal. I'm talking about the emotional DNA, or e-DNA, of a company's story contained in it's people.
Remember the cinema verite principle?
Real people + real stories = Authentic Story; the eDNA.
So, I got to thinking...
Chances are many people have questions about how to tell their video story, like:
"How do I know what to look for in a producer?" "Are all filmmakers alike?" "What makes a filmmaker different from the others?" "How do they tell stories?" "Who, then, should tell our corporate story?"
Stay tuned. I will explore the "inner secrets" of what a coporate-image filmmaker offers an organization, why you should care about your video story and how an authentic video inspires people to action.
Films matter...the story is in the "e-DNA!"
Tom :-)
Thursday, September 28, 2006 at 03:42PM Please note my new RSS feed:
feed://thomasclifford.squarespace.com/director-tom/rss.xml
Make sure your feed is updated...and thanks for subscribing!
Tom :-)
Thursday, September 28, 2006 at 01:14PM Light Traveler (photo)
It just takes a second. This friendly reminder brought to you by Robin Sharma.
Director Tom :-)
Thursday, September 21, 2006 at 07:15AM 
I got to thinking...
When organizations decide to tell their story through film, they take a leap.
As a filmmaker, I, too, take that leap with them.
Together, we take a leap into the unknown...that "place" where questions unfold endlessly.
Questions like: Who will tell the story? How will it be told? Why is their story worth watching? Who cares? What's the payback? Will we make a difference?
Sometimes the answers come easily...sometimes not.
But I trust, and know, that the DNA for the corporate story is contained in every employee.
I trust the voices that carry the DNA will be captured authentically.
I also trust smart organizations will seek opportunities for that DNA to express itself...authentically and emotionally.
Authentic corporate films = the blueprint for the "e-motional" DNA of an organization.
---enjoy the ride :-)
"Director" Tom
