I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 


"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"


“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com


“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


Tuesday
Dec262006

Super 6 in '06: Top Six Posts

Saturday
Dec232006

My Interview with Master Storyteller Steve Denning

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Think..."World Bank."

Think..."Story."

Say it isn't so!  Yup...'tis indeed.  

I interviewed Master Storyteller Steve Denning  about the power of organizational storytelling.  Steve shared his experience on how using stories can change how companies share their knowledge.

From 1996 to 2000 Steve headed up Knowledge Management at the World Bank.  It was during this time that Steve discovered how stories can be an effective tool for leaders and organizational change.

He has written several books, my favorite being "The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative."  He has written several other books, definitely worth reading!

Here's a few highlights from Steve's interview:

1.  What is "story" from Steve's lens?

2.  What leadership and storytelling have in common.

3.  The pros and cons of corporate films.

4.  How Steve came to the power of storytelling at The World Bank (hint: it wasn't through Power Point!)

5.  ROI and storytelling. 

Steve's site is packed with goodies...check them out! 

Tom 

Thursday
Dec142006

Are You an "Out There" Person?

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Chris Anderson, editor-in-chief of Wired magazine, points us to the "Out There" phenomena.

If you want to know why sharing information about ourselves is spreading at dizzying rates, this cool walk-thru from the Attention Company will answer some questions. 

If I were hiring or managing people, this is something I'd watch closely.

Heck, even if I weren't hiring or managing people, I'd study this revolution...even join in!

How 'bout you?

Are you "Out There?"  

Tom 


Saturday
Dec092006

Yoga Unveiled: Evolution and Essence of a Spiritual Tradition



If you're looking for something with a little "twist" this Christmas, check out "Yoga Unveiled".

My dear friend Gita DeSai produced this one-of-a-kind DVD featuring the complete history of yoga, its passage to America, the teachers, the various branches of yoga and so much more.

With over three hours of five-star interviews, this DVD endorsed by Deepak Chopra should satisfy the biggest yoga fan in your life.

Saturday
Dec092006

Apples to Apples: RFP's Are Like Mixed Fruit Salads

Apples.  And more apples.

That's what I think about when filling out RFP's for a film.

So do other filmmakers. 

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RFP's take a lot of time out of a producer's schedule. 

Be as specific as possible when writing an RFP.  Set parameters.  Be specific.  Tell us everything we need to know. 

Having a mixed fruit salad wind up on your desk makes it hard for you to compare apples-to-apples.

It also makes it hard for us to propose our best ideas for you.

So, when creating an RFP for a filmmaker, remember this:

If I have to second-guess what you want, nobody wins.

If you're not sure what to propose, then ask us.  Pick up the phone and call us.

After all, we both just want an apple to be an apple.

Tom